Mattress veteran Curtright returns to his roots in case goods with new executive role

May 29, 2024

RANCHO CUCAMONGA, Calif. – Veteran home furnishings executive Billy Curtright has been named as vice president of sales and marketing for California-based , an importer of dining room, bedroom and occasional furniture. Curtright has 31 years of experience in sales management, with posts at Standard Furniture, Human Touch and most recently leading sales at mattress supplier Magniflex.

Curtright will focus on growing Urban Styles’ presence in the Eastern U.S. The company says it sells to a dozen of the Top 100 furniture retailers, with most of its distribution on the West Coast.

“We have found the right person to lead our growth on a national basis,” said Martin Ma, company president and owner. “Billy has the experience and attitude to expand our company’s footprint eastward. He is not only well-known in the industry, but he also brings a vast wealth of knowledge on importing, design and marketing. We look forward to getting started with his game plan.”

“This is a great opportunity to work for such a solid company that excels in mid-priced case goods with design and quality at the forefront,” said Curtright. “Add in great service and over 15 years of importing to some of the biggest names in furniture retailing, it was a no-brainer for me to join the Urban Styles team.”

Curtright added, “It’s also exciting to get back to case goods. It’s where I started in this industry and have fond memories.

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