Studio Ahead designs soft-industrial interiors for Williamsburg wine bar

June 17, 2024

Taupe walls and banquettes create a calming atmosphere in this wine bar in , Brooklyn, designed by California-based Studio Ahead.

Named , the bar on Bedford Avenue specialises in natural wines from small-production, low-impact wineries.

Serene interior of With Others wine bar in Williamsburg
Studio Ahead designed the With Others wine bar to have a soothing atmosphere

South Williamsburg, which has seen a dramatic transformation over the past three decades – from creative backwater, to hipster locale, to commercial hotspot.

Owner Shanna Nasiri wanted to take her patrons back to the creative spirit of the neighbourhood’s heyday in late 1990s and early 2000s.

Bar counter with metal-mesh shelving behind
Industrial elements include metal-mesh shelving behind the bar

She invited Homan Rajai and Elena Dendiberia, founders of in San Francisco, to design the interiors with a “rough around the edges” feel.

“This is not the Williamsburg of Hermès and homogeny, but of carefully selected wines served in a space of carefully selected artisans where you wave to the people you know across the room,” said Studio Ahead. “A neighborhood bar.”

Walnut banquettes featuring tall backs and thin cushions
Walnut banquettes feature tall backs and thin cushions

The building’s weathered facade, complete with “scratches, graffiti, patina, grime”, was left largely untouched.

Inside, a soft-industrial aesthetic is evoked through elements like metal-mesh shelving behind the bar, fabricated by local company .

Small square tiles covering the front of a bar counter
Small square tiles cover the front of the bar counter and the floor

Small square tiles cover the floor and the sides of the bar counter, matching the Farrow and Ball paint on the walls and ceiling.

Along one side of the space runs a series of minimalist walnut banquettes with tall backs and thin seat cushions.

Georg stools by Chris Liljenberg Halstrom for , which feature cushions strapped to simple wooden frames, appear in two heights.

Artworks and objects dotted through the interior include a wooden vase by artist , and small dishes and bowl by ceramicist .

Exterior and signage for With Others
With Others nods to the recent history of its Williamsburg location

On the walls, cube-shaped washi paper lanterns by artist depict “Dionysian scenes of friendship and frolic”.

The minimalist forms and muted colour palette throughout the space offer a “soothing contrast to bright loud furious New York” according to Studio Ahead.

Exterior facade of With Others on Bedford Avenue
The building’s weathered facade was left largely untouched

Williamsburg may have changed over the years, but it’s still one of New York City’s most popular neighbourhoods.

Recent additions to the area include a designed by Basile Studio and a with an “industrial ambiance”.

The photography is by .

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